There is the possibility if you are experiencing difficulty with the time needed for the paint to dry, that too much paint has been applied. If this is the case, the dry time may take longer than overnight. Due to heat and humidity, dry times may vary as well.
The consistency of the material is somewhat of a "fruit roll-up" and is to be expected, as flexibility is required to remove designs from the project sheet.
Painting directly on the ornaments is not recommended as the wet paint will drip and run.